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on the manner in which internationalization is implemented. Internationalization

                     distinguishes  many  motives  and  approaches.  The  mainstreaming  of

                     internationalization assumes a more integral process-based approach, aimed at a


                     better quality of higher education and competencies of staff and students. Reality

                     is  less  promising,  however,  although  the  international  dimension  takes  an

                     increasingly  central  role  in  higher  education.  Still,  there  is  a  predominantly


                     activity-oriented  or  even  instrumental  approach  toward  internationalization,

                     which leads to major misconceptions about the nature of this development. Nine

                     misconceptions  will  be  described  (two  of  them  coinciding  with  a  myth  as

                     described in IHE by Jane Knight in “Five Myths About Internationalization,” no.


                     62, winter 2011), whereby internationalization is regarded as synonymous with a

                     specific programmatic or organizational strategy to promote internationalization—

                     in other words, where the means appear to have become the goal.


                     added  values  are  developed  among  students;  and  more  innovative  reflection  is

                     required on alternative ways of achieving these added values, for instance by the

                     use of distance education and virtual mobility.




                     AN INTERNATIONAL SUBJECT

                     A  third  misconception  that  continues  to  surface  persistently  is  that


                     internationalization is synonymous with providing training based on international

                     content  or  connotation:  European  studies,  international  business,  or  universal

                     music. Within the institutions and schools offering these programs, the prevailing

                     opinion seems to imply that, in this way, internationalization has been properly


                     implemented.  Without  meaning  to  ignore  the  valuable  contribution  of  such





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